Send us your products. We make them legally sellable in China. NMPA registration passed, customs cleared, domestic responsible person appointed, goods in a Chinese warehouse — ready for retail. Four outcomes, one team, one contract. You don't set up a Chinese company. You don't manage three vendors. You don't learn Chinese regulations.
Or read our free China entry guides →23 Years
in cosmetics industry
80+
brands served
GMPC-Certified Facility
in Guangzhou
Licensed
Customs Broker
One Team
No handoffs
48-Hour Pre-Screen
If it can't pass, you don't pay
We built JOLY because you don't need three services — you need one result.
Most overseas brands give up on China long before their first shipment. The regulations look impenetrable, every agency handles just one piece of the puzzle, and you end up coordinating three vendors who never speak to each other. You don't want three services. You want your products on Chinese shelves.
JOLY is different. We don't sell three services — we deliver one result: your products, legally sellable in China. NMPA registration passed. Customs cleared. Domestic responsible person appointed. Goods in a Chinese warehouse. One team handles all four — so you never coordinate between companies again.
Joly operates strictly as an import service provider. We do not develop, manufacture, or market our own cosmetic brands. Your formulas, product designs, and brand assets remain exclusively yours. Our GMPC-certified facility exists solely as optional infrastructure — it is never used to develop competing products.
One team. One contract. One point of contact. Four outcomes — that's the deal.
These are the three things we do behind the scenes to deliver that one result:
Registration. We prepare and file your NMPA dossiers, from ingredient compliance to safety assessment and label review.
Customs & Logistics. Our licensed brokerage and cosmetics-grade warehousing move your goods from origin port to Chinese shelves.
Domestic Responsible Person. We act as your legal entity in China, holding regulatory accountability so you don't have to incorporate.
Before JOLY
With JOLY
23+
Years of cosmetics industry experience
80+
Brands served worldwide
30+
Countries served
200+
Partner factories & facilities
If your products can't pass, you don't pay.
Before you sign anything, we run a 48-hour ingredient compliance pre-screen on your full formula — every ingredient checked against China's Inventory of Existing Cosmetic Ingredients (IECI).
If your products can't pass NMPA registration due to ingredient restrictions, we won't take your business. We won't charge you a cent.
We only accept brands we're confident we can get through.
Your biggest risk is paying for a registration that fails. We remove that risk before you spend a dollar.
Send us your full ingredient list. Confidential. No commitment.
Every ingredient checked against China's IECI. We identify any restrictions, required documentation, or red flags.
If your formula passes, we proceed with confidence. If it can't pass, we tell you why — and don't charge you anything.
One result. Four outcomes. One team.
Every cosmetic product sold in China must be registered or filed with the National Medical Products Administration. We prepare your full dossier — ingredient compliance, safety assessments, product testing coordination, label review — and submit it on your behalf.
Regulations seem impossible, and agencies charge for every revision.
We handle the entire import supply chain — from your overseas warehouse to Chinese retail shelves. Our licensed brokerage specializes in cosmetics, so we know every HS code, every inspection rule, every document. Your goods clear fast.
General brokers don't understand cosmetics — shipments sit stuck for weeks.
Chinese law requires every imported cosmetics brand to have a local entity holding regulatory accountability. We serve as yours — no need to incorporate a Chinese company, hire staff, or rent an office. We interface with NMPA on your behalf and hold legal responsibility.
Setting up a China entity costs $50K+/year, and finding a trustworthy local partner is risky.
Your products clear customs, enter our cosmetics-grade warehouse, and ship to retailers, e-commerce fulfillment centers, or direct to consumers anywhere in China. Ready for retail from day one.
Goods land in China with nowhere compliant to store them.
Four outcomes. One team. One contract. You don't buy four services — you buy one result.
Three steps. That's it. We handle everything in between.
Share your product list and formulations. Within 48 hours, you receive a free China entry assessment — including a full ingredient compliance pre-screen against China's IECI, which registration pathway fits (general vs. special cosmetics), estimated costs, and a realistic timeline. If your formula can't pass, we tell you — and don't charge you a cent.
Free · No commitment · 48-hour turnaround · If it can't pass, you don't pay
One project manager oversees your entire entry — in English. NMPA registration, customs setup, domestic responsible person appointment, logistics. You get weekly progress reports: what we did, what's next, and any decisions we need from you. No jargon. No chasing vendors. No surprises.
English-speaking PM · Weekly reports · One point of contact
Your products clear customs, enter our warehouse, and ship to retailers, e-commerce fulfillment centers (Tmall, JD, Douyin), or direct to consumers anywhere in China. For 12 months, we monitor NMPA regulatory updates and alert you within 72 hours if anything affects your products. Ongoing compliance, restocking, and SKU expansion — all handled by the same team.
Nationwide distribution · 12-month regulatory alerts · Scale at your pace
Curious how long it takes in practice? Read real client case studies →
Three things most agencies charge extra for. Yours included.
Send us your product list and formulas. Within 48 hours, you receive a personalized report: which NMPA pathway fits, ingredient pre-screening results, estimated timeline, cost breakdown, and channel recommendation (general trade vs. cross-border e-commerce). No cost. No commitment.
From day one, you get one project manager who oversees your entire entry — in English. Every week, you receive a progress report: what we did, what's next, and any decisions we need from you. No chasing vendors. No “that's not our department.” No surprises.
After your products are registered, we don't disappear. For 12 months, we monitor NMPA regulatory updates. If any change affects your products, we alert you within 72 hours with a clear action plan. Plus a quarterly compliance health check on all your registered SKUs.
Total value: $4,400+. Yours included with every package. No fine print.
These are the 8 things we handle behind the scenes — so you don't have to.
You won't need to understand or manage any of these. This is our work, not yours.
01NMPA Filing Agent
We register your products with the National Medical Products Administration — dossiers, safety assessments, ingredient compliance.
We handle this02Cosmetics Import Agent
We act as your import agent, managing the entire overseas-to-China supply chain from purchase order to delivery.
We handle this03Import Documents
We prepare all required import documentation: certificates of origin, test reports, ingredient declarations, customs forms.
We handle this04Overseas Delivery
We coordinate with your warehouse or factory to arrange export packing, booking, and origin-port dispatch.
We handle this05Import Sea & Air
We manage international freight — sea freight for cost efficiency, air freight for urgent launches — with full tracking.
We handle this06Domestic Customs Clearance
Our licensed brokers handle customs declaration, duty/tax payment, inspection, and release — specialized in cosmetics.
We handle this07Professional Cosmetics Warehouse
Bonded and non-bonded warehousing with cosmetics-grade temperature control, batch tracking, and FEFO inventory.
We handle this08Logistics & Distribution
Last-mile delivery to retailers, e-commerce warehouses (Tmall, JD, Douyin), or direct-to-consumer nationwide.
We handle thisWant to understand the details behind any of these steps?
The things overseas brands ask us before they sign.
Practical guides and regulatory updates for international cosmetics brands entering China.
This isn't a scarcity tactic. It's the physical limit of legal accountability.
As your Domestic Responsible Person, we hold legal liability with Chinese regulators. If your product has a compliance issue, NMPA comes to us — not you.
That means we can't take unlimited clients. We cap at 24 new brands per year — no more than 2 per month. Each project manager handles only 2 brands at a time.
This isn't marketing. It's the physical limit of legal accountability.
We'd rather serve 24 brands exceptionally than 100 brands adequately.
24
New brands per year
2
Max per month
2
Brands per project manager
Tell us about your brand. Within 48 hours, you'll receive a personalized assessment covering:
Or email us directly at info@jolyimport.com
48-Hour Turnaround
No waiting weeks for a response
100% Confidential
Your formulas and business info stay private
No Obligation
Free assessment, no commitment required
If it can't pass, you don't pay
48-hour ingredient pre-screen before you commit
We cap at 24 new brands per year. Submitting now holds your place — no payment required.
Fill in what you know — we'll ask for the rest later.
